Internship – Category Management (m/f/d)

Stellenbezeichnung: Internship – Category Management (m/f/d)

Firma: Adidas

Arbeitsort / Location: Herzogenaurach, Bayern

Job Beschreibung: With sport playing an increasingly important role in more and more peoples’ lives, both on and off the field of play, we operate in a highly attractive industry. Based on our deep understanding of our consumer and the authenticity of the adidas brand, we push the boundaries of products, experiences, and services. We do so according to our strategy, which allows us to fully capitalize on the acceleration of favorable long-term structural trends.

Our purpose: Through sport, we have the power to change lives

Our mission: To be the best sports brand in the world

Our attitude: Impossible is nothing

An internship at adidas provides you with a unique opportunity to apply what you have learned at university, use your knowledge in practice and live your passion for sports.



Working in a dynamic multi-national environment driven by a passion for football the Football Footwear and Hardware team strive for constant innovative product newness, exciting and engaging the consumer into the world of the most thrilling sports. Through teamplay, we create a product offer with which the football athlete can perform at the highest level.


The team is responsible for the Go To Market and communication strategy for Europe in the key categories of Originals, Basketball and Hype. The role will support and aid the category communications team for Europe with immediate campaigns and team tasks. Deliverables will include assisting with the creation of materials for cluster use, system and process updates, consolidation of market feedback, alignment with the global team and preparation of Europe milestone meetings.


The Team implements global strategies and product ranges in a locally relevant way for Europe, considering different consumer needs and distribution channels.

It provides clear and relevant commercial input in terms of consumer needs, market particularities, and channel needs.


We are a team rebellious optimists driven by action, with a desire to shape a better future together for our athletes and consumers. We believe through sport, we have a power to change lives. We take inspiration from sport teams and culture as we strive to deliver our mission for the BU. We combine work and play while having a betterment mindset of continuous learning & upskilling.


  • Understand and grow the knowledge of the respective category and it’s product range & overall KPI’s
  • Support in driving interaction with key strategic accounts in preparing towards key milestones
  • Responsible for market and digital research to identify levers to grow brand’s share across key strategic accounts
  • Support in planning and execution of key projects to achieve objectives of SBP 2025
  • Understand European consumer retail environment, buying patterns, competition landscape and prepare recommendations
  • Support in coordinating with stake holders in consolidating and sharing relevant information
  • Lead by example to learn and grow while collaborating with rest of the team to support wherever required.


1. Student of Business Administration, International Business or similar with a focus on Marketing/Sports/Fashion

2. Enrolled as full-time student for the complete duration of the internship

3. Or in the so-called gap year between Bachelor and Master’s degree (gap year regulation only applicable to EU citizens due to working permit regulations)

4. Sports or Fashion background will be preferred

5. Good level in Microsoft Office skills (Word, Excel, PowerPoint)

6. Team-player and entrepreneurial thinking

7. Passion for Sports

8. Fluent English (written & spoken)


  • Application Deadline: November 5th, 2023, 23:59 PM CET
  • Start Date: March 15th, 2024
  • Duration: 6 months
  • Location: adidas Headquarters in Herzogenaurach (near Nuremberg)


At adidas we believe that “Impossible is Nothing”. As part of your application, we’d like you to tell us what this phrase means to you. Think of what makes you passionate about joining the brand and why you want this role. The format is totally up to you! If you are creative minded, show us. If you’re analytical, share more! If you prefer to simply put pen to paper, go for it. Your ‚1 pager‘ can be submitted as print, visual, written, digital or a link. The only requirement is that the 1 pager is submitted as a PDF.

  • Please apply in the same language as the job description
  • Be aware that incomplete applications will not be considered

Make your move to the World of Sports.

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