MCU Business Development (Broader market and distribution)

Company Description

Renesas is one of the top global semiconductor companies in the world. We strive to develop a safer, healthier, greener, and smarter world, and our goal is to make every endpoint intelligent by offering product solutions in the automotive, industrial, infrastructure and IoT markets. Our robust product portfolio includes world-leading MCUs, SoCs, analog and power products, plus Winning Combination solutions that curate these complementary products. We are a key supplier to the world’s leading manufacturers of electronics you rely on every day; you may not see our products, but they are all around you.

Renesas employs roughly 21,000 people in more than 30 countries worldwide. As a global team, our employees actively embody the Renesas Culture, our guiding principles based on five key elements: Transparent, Agile, Global, Innovative, and Entrepreneurial. Renesas believes in, and has a commitment to, diversity and inclusion, with initiatives and a leadership team dedicated to its resources and values. At Renesas, we want to build a sustainable future where technology helps make our lives easier. Join us and build your future by being part of what’s next in electronics and the world.

Job Description

HPC MCU Business Development Broader market and distribution – As part of the business development team for broader market and distribution, the successful candidate will be able to cooperate with Regional Sales/FAEs and their distributors to expand 32-bit MCU businesses, identify new potential market, and create winning strategies for targeted markets/customers.

She/he is required also to work closely with 32-bit MCU Product and Ecosystem Marketing colleagues to understand latest 32Bits MCU portfolio as well as marketing collaterals available for targeted market and be able to adjust marketing materials, present it to Regional Sales, FAEs, distributors and sometimes customers, and answering routine questions about MCUs on both technical and business sides. She/he will also be expected to point out gaps and future needs in terms of products, marketing materials and strategy in the assigned market so that he can optimize the growth of the company.

Job Duties

  • Promote marketing strategy, roadmap, marketing collateral (promotional and training) of 32-bit microcontroller products to regional sales/FAE/distribution team.
  • Take ownership of engagements with regional sales/FAE/distribution team to increase design-ins, improve demand creation, finding new market and maximize market share.
  • Ensure proper customer/project support by Regional and distribution FAEs and help to prioritize support activities of product line applications engineers when necessary.
  • Report market, competition analysis and benchmarking for the best positioning of our solutions or creation of new solutions on assigned market.
  • Communicate effectively with management to report critical technical or business issues.


  • The candidate must have a Bachelor’s in Electrical Engineering with 5+ years or a Masters in Electrical Engineering with 3+ years of industry experience in microcontrollers or related applications engineering.
  • Strong marketing and analytical skills complemented strategic thinking.
  • Experience with automotive customers and applications is desired.
  • Self-driven, strongly motivated individual capable of taking full ownership of his activities and involving other functions in the company or management when needed to bring them to a successful outcome.
  • Excellent interpersonal, communication, and presentation skills and comfort in presenting to a wide range of audiences, including to the executive team. Must be comfortable presenting technical topics to a technically savvy and demanding audience. Capable of communicating issues in a concise and effective way.
  • Ability to build and maintain excellent relationships with customers and internal cross-functional teams.
  • Occasional domestic and international travel will be required.

Additional Information

Renesas Electronics Corporation empowers a safer, smarter and more sustainable future where technology helps make our lives easier. The leading global provider of microcontrollers, Renesas combines our expertise in embedded processing, analog, power and connectivity to deliver complete semiconductor solutions. These Winning Combinations accelerate time to market for automotive, industrial, infrastructure and IoT applications, enabling billions of connected, intelligent devices that enhance the way people work and live. Learn more at

Renesas’ mission, To Make Our Lives Easier, is underpinned by our company culture, TAGIE. TAGIE stands for Transparent, Agile, Global, Innovative and Entrepreneurial. Our goal is to embed this unique culture in everything we do to succeed as a company and create trust with our diverse colleagues, customers and stakeholders.

Renesas Electronics is an equal opportunity and affirmative action employer, committed to  supporting diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by law. For more information, please read our Diversity & Inclusion Statement.


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