Senior PR & Communications Manager – Germany

Please submit your CV in English!

About Tide

At Tide, we are building a finance & admin platform designed to save small businesses time and money. We provide our members with business accounts and related banking services, but also a comprehensive set of connected administrative solutions from invoicing to accounting.

Launched in 2017, Tide is now the leading business financial platform in the UK with 575,000 SME members (10% market share) and more than 250,000 SMEs in India. Headquartered in London, Tide has over 1,800 Tideans across the UK, Bulgaria, India, Serbia, Romania, Ukraine and Germany. 

Tide is rapidly growing, expanding into new markets and always looking for passionate and driven people. Join us in our mission to empower small businesses and help them save time and money.   

What we’re looking for:

We’re looking for a highly-driven, collaborative and bold German Senior PR Manager to join our growing team in Germany, reporting into the Head of PR and Communications for Tide. 

  • You are confident, creative, systematic and highly-organized. You have exceptional attention to detail, and be able to execute at pace.
  • You are a great problem-solver. 
  • You have a demonstrable background in intelligent PR.
  • High-growth experience is preferred.
  • You are passionate about supporting small businesses. We want you to build rapid awareness of Tide in Germany, helping to drive company goals, pumping the news pipeline, and managing reputation.
  • You are a self-starter, yet able to work with and get the best out of multiple stakeholders, while keeping in mind Tide’s mission of saving small businesses time and money. In this, you’ll get to work with some of the best minds in the industry, including Tide’s German Managing Director, Marketing, Engagement, Product, Customer Support, Legal, People, Finance and Compliance teams internally, and with Public Affairs stakeholders, the media and thought leadership players externally.
  • You will get the opportunity to contribute to our Global PR strategy, as Tide is scaling rapidly.

As a PR Manager you’ll be: 

  • Helping Tide grow by embedding yourself in Tide’s German teams to rapidly PR Tide in Germany, grow awareness, trust and reputation there 
  • Fill the news pipeline, with product and corporate announcements – you’ll have a passion for the latest trends shaping small business and a thirst for consumer and industry trends
  • Grow our share of voice via German-focused campaigns, including across female entrepreneurship, Net Zero, growing the voice of small businesses, and as we build these out globally
  • You’ll know the German tier one and industry media backwards, and own relationships with many key journalists
  • Run our German Press Office, proactively dealing with inbound media interest and following up with relevant Tide spokespeople to ensure a smooth process from start to finish
  • Work with Tide’s C-Suite, specialist spokespeople and ambassadors in Germany in earned media relations, and events – managing the message and translating impactfully
  • Handle and help to pre-empt often multiple complicated issues involving stakeholders when they crop up, and work with journalists to make sure Tide’s reputation is being upheld, but also built in the process
  • You’ll support our internal marketing, engagement, finance, legal, customer support and other teams, and turn great ideas into PR that influences and shapes debate
  • Public Affairs: you’ll be well-versed, or get up to speed quickly with behind-the-scenes trends, including those in open banking, at BaFin and others in the German ecosystem – so these become part of your PR instincts
  • Help the Head of PR & Communications, and PR’s Social Media teams to embed PR in Tide’s internal teams, where relevant
  • Company Communications: as Tide grows you’ll be expected to support on this, growing and safeguarding our reputation
  • Company Communications: as Tide grows you’ll be expected to initiate, develop and document processes
  • Own the messaging, commentary and other PR-content for Germany

What makes you a great fit: 

  • Mid-senior level experience of solid, varied experience of working in consumer and corporate communications. This could be in-house, at a fast-paced PR agency, or at a growth company. Scale-up or high-growth phase experience is preferred. 
  • Highly-preferable: experience working with financial services, and / or technology companies, and the ability to get excited about, and simplify, complex issues for wide audiences very quickly; including the media, new and existing audiences, the general public and public affairs stakeholders
  • Innate understanding of what makes a good story for media and how to secure great quality media coverage – along with existing media relationships in Germany
  • Highly intelligent with a strong grasp of industry and economic trends in Germany, and as a bonus in Europe
  • Able to work independently, proactively and with uncertainty in a fast-paced, high-growth company
  • You’ll be able to deliver results day-after day – getting to conclusions logically and calmly, using a self-starter approach
  • Best-in-class planning and organisational skills with proven experience of strategic coordination of people, information and relationships
  • A genuine, enthusiastic interest in our mission to help small businesses save time and money
  • Unafraid to scrutinise technical data, and complex concepts and simplify that into compelling stories
  • Highly-collaborative mindset – Tide is an exceptionally collaborative workplace – a great communicator
  • Able to manage uncertainty as a norm
  • International mindset is a plus
  • Native written and spoken German, plus fluent English a must

What you’ll get in return: 

Our team is always keen to ensure the competitiveness of the compensation package, as we grow in the location, we hope to add additional benefits in the long term!

  • 25 days of paid leave per year
  • Additional 3 days of paid leave for volunteering or L&D
  • We invest in your development with a EUR 1,000 professional L&D budget per year and ability to access thousands of resources through Learnerbly platform
  • Share options
  • Statutory Health Insurance
  • Statutory Pension contribution
  • Extended Parental Leave
  • Mental health support through Plumm
  • A one-off home office budget
  • Work and travel globally  – up to 90 days per country outside of your home country
  • Team socials 
  • Sabbatical Leave 
  • Option to take your your work device as your own (eligibility applies)


Tidean Ways of Working

At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams. 

While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community. 

Tide is a place for everyone

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives. 

We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.

#LI-Remote #LI-VS1 



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